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Instantaneous Prediction of Visual Attention


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Minimize the cognitive load

The visual clutter analysis informs about how much cluttered is perceived an image.

Identify eye catching elements

The saliency heatmap shows how the attention is captured during the first few seconds of visual inspection


What can GazeHits do for you?

GazeHits helps you to understand how your design will impact on the attention of its recipients, since it identifies the elements and features that catch attention. The goal is to help you to work out great hits in capturing and directing gaze with your visuals and compositions.


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How clean and ordered is my design?

A "simpler" and "uncluttered" design is easy to understand and reduces the cognitive load. The visual clutter score provides an objective measure of the visual complexity of your composition. Hold this value as low as you can to improve visual cognition.


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What are the most attractive elements?

A first view of a design identifies which portions of your design are catching the most attention. The heatmap is an objective indicator of which are those elements that attract more visual attention in the scene.


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What is the perceived information?

Scene compositions affect their visual perception weaken some information. The opacity map hides the unnoticed areas which will be ignored (not perceived) because they do not attract attention.


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How can I compare different designs?

Use areas of interest to report quantitative data measuring their saliency to compare different places on a scene, or the same element in some variations of a design. So you can use it to compare results between different regions of your design and layout.


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How can I present my work to customers?

Designers in general tend to look at a design differently that their audience. GazeHits is aimed at helping you to analyze your design from a perfectly objective viewpoint. This makes heatmaps incredible useful for building client reports that justify your design decisions.


How can I use GazeHits?

GazeHits helps you to optimize your compositions to catch and drive observer’s gaze in a variety of applications and situations.



Just upload an image from your PC, tablet, phone drive, or shoot your phone camera, and check the analysis results. These identify the elements and features that capture attention in the image, allowing easily define attention targets and delivering clear measurements of effectiveness.



GazeHits is FREE on Beta

Contact us for more features and services.

info@gazehits.com