This score gives a 0 to 100 value related with how much cluttered is the image.
The heatmap shows the most attrative elements of the image in the form of "hot" spots.
The opacity map tones down information that is not being perceived during the first few seconds of visual inspection.
The region of interest provides an score with the attention measurement of the selected element.
The visual clutter analysis informs about how much cluttered is perceived an image.
The saliency heatmap shows how the attention is captured during the first few seconds of visual inspection
GazeHits helps you to understand how your design will impact on the attention of its recipients, since it identifies the elements and features that catch attention. The goal is to help you to work out great hits in capturing and directing gaze with your visuals and compositions.
A "simpler" and "uncluttered" design is easy to understand and reduces the cognitive load. The visual clutter score provides an objective measure of the visual complexity of your composition. Hold this value as low as you can to improve visual cognition.
A first view of a design identifies which portions of your design are catching the most attention. The heatmap is an objective indicator of which are those elements that attract more visual attention in the scene.
Scene compositions affect their visual perception weaken some information. The opacity map hides the unnoticed areas which will be ignored (not perceived) because they do not attract attention.
Use areas of interest to report quantitative data measuring their saliency to compare different places on a scene, or the same element in some variations of a design. So you can use it to compare results between different regions of your design and layout.
Designers in general tend to look at a design differently that their audience. GazeHits is aimed at helping you to analyze your design from a perfectly objective viewpoint. This makes heatmaps incredible useful for building client reports that justify your design decisions.
GazeHits helps you to optimize your compositions to catch and drive observer’s gaze in a variety of applications and situations.
Just upload an image from your PC, tablet, phone drive, or shoot your phone camera, and check the analysis results. These identify the elements and features that capture attention in the image, allowing easily define attention targets and delivering clear measurements of effectiveness.
Advertising plays with meaning and context to get the attention on the brand. Now you can check the effectiveness of your design without subjective interpretation, only taking into account the visual design and composition and not the viewer intention or interpretation.
How different elements balance in a web site? A simple example that shows how that white blazer is unlikely to draw attention over a white background. Nothing to do with the red version of the same blazer. Black shapes may be also salient, driving attention by not color tone.
Designers take care of many aspects on any design and composition. On web pages the effectiveness of one design is extensively evaluated for performance improvements with A/B testing. Visual analysis with computing models provides objective measures allowing designers and developers to improve pages perception.
The saliency heatmap shows the focus point on the scene which confirms the expectation putting the major focus of attention on clothes -in the Massimo Dutti case-. In contrast, H&M use strong -big and coloured- brand signage to provide landmarks to passers by, so that they notice that the brand is present in that location.
Since attention is a form of visual selection between competing elements in the scene, a good approach to compare two different ads is to do it embedded in the same context. The simyo banner is clearly less effective in the context than the verti as it is shown in the following example.
The street context affects the advertising effectiveness due to external elements. It is easy to check how ads are perceived on site just taking pictures from different views. The instantaneous evaluation of those photos is a powerful tool to choose the right placement of ads in different situations.
You may upload an image from your phone and watch the result directly in it. Taking a photo of the scene from a view of your interest, you get feedback on the scene so that you can easily optimize the composition. The process is simple and quick, and you can repeat it until you get the desired result.